Free prompt kit · from Dani
Brief to Buy-In
The AI prompt kit for designers. Take a fuzzy brief to a direction your client, your engineer and your boss all say yes to. AI does the sorting. Your judgement stays yours.
- Context
- Expand
- Research
- Skeptic
- Handoff
- Memory
Why this works
AI is only as good as the picture you give it.
I put that line on a slide when I trained designers at PepsiCo on AI in their creative process. Most people use AI for the surface: quick answers, polished copy, the odd image. The real value sits underneath. A thinking partner. A research partner. Something that makes the artifacts for you.
I also founded Design Match, a design marketplace with 10,000+ designers. So I know the job got harder. You translate between every team, at record speed. You’re the creative, the marketer and the project manager, for people who aren’t sure what they want.
designers on Design Match, the marketplace I founded.
designers trained on AI in their creative process.
One real brief, from fuzzy to signed off.
Before you start
Four rules.
- Use the AI you’re allowed to use. Claude, ChatGPT, Gemini or Copilot. Same habit, any tool.
- Never paste client work under NDA. Anonymise it first. The 5-step checklist is at the end.
- Make it ask before it answers. Every prompt here ends with questions for a reason. Answer them properly. Two good sentences now save twenty minutes of fixing later.
- You make the call. AI gives you options and receipts. It never picks the direction.
Every prompt has a copy button. Swap anything in [BRACKETS] for your project.
1 · The Context Block
10 min, once per projectBrief your AI like a senior designer. Write it once. Paste it first, every time. A cold session gives you an average answer that belongs to no product.
Fill in the block. Save it in your project folder. Paste it at the top of every prompt below.
Any AI session, or any teammate, can pick up the project in one paste.
CONTEXT BLOCK (paste this first, every time) Product: [what it is, in one line] This screen: [screen name] The object behind it: [the thing the user acts on: a booking, an order, a report] Its states: [for example: draft → sent → paid] User: [who, and what they did 5 minutes before they got here] Decided already: [the calls you've made and won't reopen] Constraints: [deadline, tech, brand, legal] What good looks like: [one sentence a happy user would say] Read this. Then ask me 3 questions that would help you do your best work on this project.
2 · The 30-Minute Expansion
30 min, before FigmaThe question that does the work: what is this really a part of? Ask it before you draw. A small feature request is often one piece of a bigger system, and seeing that early saves a redesign later.
Run the four moves with AI: rename it, find the object, map the user’s arc, name the trade-off.
Three directions, each with the trade-off you’d be choosing. Same craft afterwards. A wider read of what it’s for.
[PASTE YOUR CONTEXT BLOCK] Before I open Figma, run the 30-minute expansion with me. 1. Rename it. Give me 3 other names for this screen. For each one, tell me what it pulls the user toward: scan, monitor, decide or act. 2. The object. What object sits behind this screen? What creates it? What ends it? What states does it pass through, and who touches it in each state? 3. The arc. What did the user do 5 minutes before this screen? What do they need 5 minutes after? What is the hardest moment? 4. The trade-off. Which way of working does each option reward? Which does it quietly punish? Then give me 3 directions. One line each, plus the trade-off I'd be choosing. I pick the direction.
3 · Research with Receipts
20 minInterviews, tickets, reviews, survey answers. AI sorts a mountain of it fast. The risk is a pattern it made up, said with total confidence. So every pattern needs a receipt.
Paste your raw research, names removed. Ask for patterns with exact quotes and counts.
Patterns you can put straight in the deck, each with its quote attached. Nobody can call it “just your opinion”.
[PASTE YOUR CONTEXT BLOCK] Here is my research: [PASTE TRANSCRIPTS, TICKETS, REVIEWS OR SURVEY ANSWERS, NAMES REMOVED] Find the patterns. For each pattern, give me: - the pattern, in one plain sentence - how many separate sources mention it - 2 exact quotes that prove it, word for word, and where each one came from - what it means for this screen Rank the patterns by how often they come up. Only use what is in the research. If a quote isn't there word for word, leave it out. Finish with: what surprised you, and what is missing that I should go and find.
4 · The Skeptic Pass
15 min, before reviewLet AI attack your direction before the review does. It’s much cheaper to hear it on Tuesday than in week six.
Describe your direction, or upload the frames. Let AI play your client, your engineer and your boss.
The top 5 objections, with a one-line answer for each. You walk into the room already holding them.
[PASTE YOUR CONTEXT BLOCK] My direction: [DESCRIBE IT, OR UPLOAD THE FRAMES] Why I chose it: [YOUR REASONS] Play three people, one at a time. Be tough but fair. 1. My client: What worries you? What would make you say no? What will you ask in the meeting? 2. My engineer: What is hard to build? Which states are missing (empty, error, loading, very long text, small phone)? What happens with 400 items instead of 12? 3. My boss: Does this move the number we care about? What is the risk? What would you cut? Then list the top 5 objections. For each one, give me a one-line answer I can say out loud. Tell me honestly if the objection is right and I should change the design.
5 · The Handoff Pack
20 minOne rationale, three audiences. The writing you usually do after the design becomes a byproduct of it.
Paste the agreed direction and your reasons, in your words. Get all three documents from one source.
The client email, the exec summary and the engineering handoff. I swear they’ll think you’re a genius.
[PASTE YOUR CONTEXT BLOCK] The direction we agreed: [DESCRIBE IT] The reasons, in my words: [PASTE YOUR NOTES OR YOUR SKEPTIC PASS ANSWERS] Write three things from this one rationale: 1. Client email: under 150 words. What we chose, why it helps them, and the one decision I need from them. 2. Exec summary: 5 bullet points. The problem, the choice, the evidence, the risk, the next step. 3. Engineering handoff: the object and its states, every screen state (empty, error, loading, very long text, small phone), the rules behind each one, and open questions. Use my reasons only. Mark anything you had to guess with [CHECK].
6 · Project Memory
5 min a weekSave everything. Then ask it questions. Keep one folder per project: the context block, sketches, expansion notes, research, the skeptic pass, the handoff. Keep the rough versions too. They hold the why.
Drop each file in the folder as you make it. When a question comes up, ask the folder before you ask a person.
“What did we decide about the empty state?” answered in seconds. Not in a meeting.
Here are my project files: [UPLOAD THE FOLDER, OR PASTE THE NOTES] Answer from these files only: [YOUR QUESTION, for example "What did we decide about the empty state, and why?"] Quote the file and the line where the decision was made. If the files don't say, answer "not decided yet" and tell me who or what I should check.
Bonus · Anonymise-in-5
Turn client work into a safe practice brief.
Do this before you paste anything real.
- Swap the client and brand for [CLIENT] and [BRAND].
- Swap people’s names for their role: [PM], [ENGINEER], [HEAD OF SALES].
- Swap private numbers (revenue, prices, user counts) for round practice ones.
- Describe NDA screens in words instead of uploading them.
- Check your AI’s settings. Switch off model training on your chats before the first real brief.
The workflow is the same either way. Your client’s secrets stay yours.
Systems thinking isn’t a talent. It’s a folder, a map and a few good questions.
The line I closed my PepsiCo talk with. I still believe it.
AI for Designers · live workshop with Dani
Want to build the whole thing live?
Bring a real brief. We run all six moves on it together, live. You leave with a direction you can defend, the case already written and the handoff drafted.
Be your clients’ new favourite designer. Not because AI did the work. Because you finally have hands for it.