Training for teams · private half day
Your marketers swap a dozen private AI habits for one knowledge base, one shared workflow and one policy that sits alongside your IT and legal rules.
Private half day · in person in Singapore and Australia, or online · fixed quote after a 20-minute call
Leadership bought the AI licences and expects a return. Meanwhile everyone prompts differently, and nobody is measuring what changed.
Half-day option
Now: The strategy lives in a forty-slide deck, and every brief drawn from it reads differently.
With AI: The deck and your brief template go in, and a first brief comes out with audience, message and proof pulled through for the team to sharpen.
Half-day option
Now: Every launch ends with sales asking for one-pagers, talk tracks and emails, and marketing writes them from scratch.
With AI: The approved launch messaging becomes a one-pager, a talk track and an email sequence for sales, inside your brand guide.
Half-day option
Now: Win-loss notes, survey answers and support tickets pile up, and messaging still goes with whoever argues loudest.
With AI: AI sorts the research into themes with a customer quote behind each one, so positioning debates start from evidence.
Next, with the same method
Now: The quarter’s campaign plan never quite becomes a content calendar, so each channel improvises.
With AI: The plan becomes a dated calendar with a draft brief for each slot, ready for channel owners to pick up.
We rebuild one piece of work your team ships every week, from a sanitised copy, so the workflow is in use before the session ends.
Visualize
Everyone maps how a brief moves today, from strategy deck to approved draft, and where the handoffs lose hours.
Automate
The team builds one shared AI workflow in your approved tools, then writes the rules it works by: what AI drafts, what a marketer signs off and what never goes in.
Optimize
At 30 days we review the measure you chose up front, such as turnaround per brief, and what works becomes team standard.
For more jobs teams hand to AI, read seven Claude Cowork use cases, then see the full half day for teams.
I trained PepsiCo’s designers on AI and taught an AI basics workshop at Deloitte. In my own business, AI saves me over 30 hours a week, and I teach every team session myself.
Danielle Thompson, founder of Switchboards
Yes, as a private half day for your marketing team only, run on your campaigns and brand guide rather than a generic tool demo.
Licences give people access. A shared method, practised on your own campaigns, is what turns access into weekly use.
Yes. Your brand guide and approved claims go into the knowledge base, so every draft starts from them, and a person signs off what goes out.
We agree one measure before the session, such as hours per brief or weekly use of your AI licences, and review the result together at 30 days.
Everyone who touches the workflow we rebuild, from brand and content to product marketing.
We agree who’s in the room, which workflow to rebuild and how you’ll report the result.