AI Foundations · free starter
Start where I started before shipping apps without code: Claude learns your company once, then briefs you every morning on sales, support and product.
AI Foundations · free starter · about 20 minutes · no sales call
You don’t need to code to build with AI. You need AI to take the busywork off your desk.
Set up in the free starter
Now: Sales, support and product each live in a different inbox, and you hear about the angry customer last.
With AI: Every morning one short message reads your inbox and calendar for you: yesterday’s wins, the numbers you watch and what needs a founder today.
Set up in the free starter
Now: Your metrics live in five dashboards, so the weekly look at the business keeps getting skipped.
With AI: The company sits on one screen, and each Friday’s review ends with the one thing worth fixing. Here’s how to compare two weeks and list the decisions.
Next, with the same method
Now: The investor update is due on the first, and you spend the last night of the month rebuilding it from memory.
With AI: Your AI already follows the numbers, so it drafts the update with highlights, lowlights and asks for you to edit.
Next, with the same method
Now: A stack of interview notes says a dozen different things, and the roadmap goes with whoever spoke last.
With AI: AI sorts the notes into patterns with a customer quote behind each one, so the roadmap follows the evidence.
The starter takes about 20 minutes, and it’s the first step I took before shipping apps without code.
Visualize
Claude interviews you about what you’re building, for whom and how money comes in, then puts the whole company on one screen.
Automate
The brief runs on a schedule without you asking. Software that does a job before you ask is the simplest kind of AI agent.
Optimize
Each week you fix the one thing the review flags, so the company gets a little easier to run.
Ready to go further? Read building with AI, from prompting to operating systems. Every build starts with AI Foundations.
I run four apps largely on my own with AI, and my AI briefs me at 7:56 every morning. This starter is where I began.
Danielle Thompson, founder of Switchboards
No. It’s AI Foundations, a free 20-minute starter for anyone running a business. When you want launch posts going out every day, The Social Machine is the live next step.
No. I ship apps without writing code. If you can copy and paste, you can set this up, because Claude asks the questions and does the building.
Yes, once it knows your company, which is what this starter sets up. When you need a designer for the product or the deck, hire one through Design Match.
You decide what goes in. Customer and investor names can stay out, and you can try the sample company before adding anything of your own.
Set up the starter yourself first. When the team needs one shared way of working, the private half day for teams builds it.
Set it up tonight in about 20 minutes, and tomorrow’s brief tells you where the company stands.
It’s free, and there’s no sales call.