AI for Designers · live online workshop
Bring this week’s study and set up a process that turns transcripts into findings you can defend, each backed by a participant’s own words.
AI for Designers · live online workshop · bring the study you’re running this week
The interviews are the part you love. The weeks of tagging, clustering and rewriting findings for different audiences are where a study stalls.
Set up in the workshop
Now: A stack of transcripts sits in a folder, and affinity mapping eats the week you’d planned for the next round.
With AI: Every transcript comes back sorted into patterns, each with the quote and session it came from, so you check sources instead of moving sticky notes.
Set up in the workshop
Now: You write the full report, then a slide version for product, then a summary for the exec who won’t open either.
With AI: Your findings become a readout and a summary for each audience, drafted from conclusions you’ve already reached.
Set up in the workshop
Now: The product lead’s first question in the readout is the one you hadn’t prepared for, and the finding loses the room.
With AI: Before the readout, AI plays your product manager, engineering lead and exec, so you hear the pushback first and answer it on the slide.
Next, with the same method
Now: Every new study starts from last quarter’s guide, edited until it half fits the new research questions.
With AI: Your research questions become a draft guide and screener in your team’s format. It’s the thinking you use on users, turned on your own process.
You set it up live on the study you bring, and it runs on every study after.
Visualize
You brief AI once on the study: the research questions, who you spoke to and what the team must decide, so nothing comes back generic.
Automate
AI sorts transcripts into patterns with receipts, drafts the readout and plays your stakeholders. You make every call on what the research means.
Optimize
Your study folder keeps each finding with its evidence, so next quarter you ask what you already know before booking a session.
Pattern: people trust the price only after they’ve seen the delivery date.
Evidence: P3, P7 and P11. “I don’t care what it costs until I know when it comes.” (P7, 14:02)
The brief works because AI reads it before every task, so it keeps your whole study in view. Building your own tools too? Read Claude Code in designer terms. You set it up in AI for Designers.
Every Design Match landing page used to take me months. Now I research, write and ship one in a day with AI, the way I taught PepsiCo’s designers to work.
Danielle Thompson, founder of Switchboards
No. It’s AI for Designers, my live online workshop for designers, and its first step sorts research into patterns with a quote behind each one. You build it on your own study.
Every pattern comes back with the quote and session behind it, and a pattern without one is thrown out. You check the rest against the transcript.
You choose what goes in, so names and identifying details stay out, and the work runs in the AI tools your company already approved.
No. AI wasn’t in the room and didn’t hear the pause before an answer. It takes the hours after each session.
Live and online: your study sorted into patterns, your readout drafted and your stakeholders rehearsed.
Joining the waitlist is free, and you’ll hear the next date first.