The Social Machine · live online workshop
In two live days you set it up on your own product photos, so new buyers find your shop while you’re making the next batch.
The Social Machine · live online · two days · taught by Danielle
Making the piece is the part you love. Getting it in front of people who have never heard of your shop is the part that never ends.
Set up in the workshop
Now: You list a new piece, share it once, and by lunchtime it has sunk below everyone else’s feed.
With AI: Each product’s photos and maker notes become a week of posts. Here’s the weekly system behind my 906 posts.
Set up in the workshop
Now: Buyers want to see the piece move in the light, but editing phone clips takes an evening you’d rather spend making.
With AI: Your studio footage, from first sketch to packing the order, comes back as a finished video and Shorts.
Next, with the same method
Now: Every listing needs a title, 13 tags and a description, written at midnight after a day at the bench.
With AI: Your photos and notes become a draft title, all 13 tags and a description that matches your posts.
Next, with the same method
Now: Custom-order questions arrive while you’re packing, and the holiday sale gets planned the week it starts.
With AI: Replies to the questions buyers always ask are drafted, and each seasonal sale is planned weeks ahead.
You build it on your own products, and it keeps running after the two days end.
Visualize
It reads the public pages of the shops you compete with and what buyers in your niche save, so your first posts start from what already sells.
Automate
It writes and schedules a post a day from your product photos and maker notes. You approve the week, then it posts on its own.
Optimize
Each week it checks which pieces people stopped for, and next week leans on the colours, angles and hooks that got saved.
Every mug in this batch has a thumbprint where I held it to trim the base. Yours will too.
New glazes go up Friday. Tap the link to see them first.
Your hands, your bench and the finished piece are enough, so faceless content suits a maker’s shop. You build it in The Social Machine.
My own machine reached 811K views in its first month. It posted 906 times while I travelled Asia with my mom.
Danielle Thompson, founder of Switchboards
No. It’s The Social Machine, my live two-day workshop for business owners who need to be seen. You build it on your own products, so every post shows your work.
Not in the two days. Titles, tags and descriptions are the next job you can hand over with the same method, once your posts run.
Yes. Day 1 posts are built from product photos. Day 2 edits whatever you film, including your hands at work.
A paid ChatGPT or Claude plan and photos of the pieces in your shop now. I send the full setup list before Day 1.
Two live days: a product post every day, then your studio clips edited into videos.
You’ll hear the dates first. There’s no sales call.