The Social Machine · live online workshop
Over two live days you build a machine on your own weddings, so next season’s couples keep finding you while you run this one.
The Social Machine · live online · two days · taught by Danielle
Your weekends belong to other people’s biggest day. The posts that win next year’s couples have to happen between site visits and vendor calls.
Set up in the workshop
Now: A beautiful wedding gets one carousel the week after, then disappears from your feed while couples are still booking.
With AI: The photographer’s gallery and your planning notes become weeks of posts, one detail at a time. Here’s how to post consistently without posting by hand.
Set up in the workshop
Now: You have phone footage from setup and the first dance, but editing it waits until the off-season.
With AI: The footage comes back as a highlight video and short clips for YouTube and Shorts, with your logo on each.
Next, with the same method
Now: An inquiry lands mid-reception, and by Monday the couple has booked a call with someone else.
With AI: A reply with your packages and open dates is waiting on Monday morning, drafted from your enquiry template.
Next, with the same method
Now: Every day-of timeline gets rebuilt from your last one, and each vendor needs their own version.
With AI: The couple’s details become a draft timeline and a run sheet for each vendor, for you to check.
You build it on weddings you’ve already planned, so every post shows your work.
Visualize
It studies what engaged couples near you save, from tablescapes to rain plans, so your posts start from what they’re already dreaming about.
Automate
It writes and schedules posts from each wedding’s photos and notes, built on a guide to how you talk to couples. You approve each week before it posts.
Optimize
Each week it learns which details couples saved, and the next wedding’s posts lead with those.
The forecast said storms, so we moved dinner into the barn at 3pm. The couple never knew there was a plan B.
Planning a wedding with a weather question mark? Send me your date.
Your posts rotate through a few content pillars: styling, behind the scenes and planning tips. You set it up in The Social Machine.
My own machine reached 811K views in its first month. It posted 906 times while I travelled Asia with my mom.
Danielle Thompson, founder of Switchboards
No. It’s The Social Machine, my live two-day workshop for business owners who need to be seen. You build it on your own weddings, so every post shows your planning.
Yes, from photographers who share their galleries with you, and the machine credits them on every post it writes from their work.
You choose every photo that goes in, so names and faces a couple hasn’t cleared never appear.
In your quieter months. Once it’s running, it keeps posting while you’re at venues every weekend.
A paid ChatGPT or Claude plan and the galleries from a few past weddings. I send the full setup list before Day 1.
Two live days: weeks of posts from every wedding, then your footage edited into highlight videos.
You’ll hear the dates first. There’s no sales call.