The Social Machine · live online workshop
You bring your selects and behind-the-scenes clips, and over two live days you build the machine that posts them while you’re behind the camera.
The Social Machine · live online · two days · taught by Danielle
You can make anyone look good on camera. Showing your own work every week, after a full shoot and edit, is the job that slips.
Set up in the workshop
Now: You deliver a gallery you’re proud of, post three favourites once, and the rest never leaves your hard drive.
With AI: Your selects and shoot notes become a week of posts, one image and its story at a time. Here’s how I post daily without doing it by hand.
Set up in the workshop
Now: BTS clips pile up on your phone, because cutting reels takes the evening after a twelve-hour wedding.
With AI: The clips come back as edited reels with your logo while you’re culling the next shoot.
Next, with the same method
Now: Inquiries about dates and packages land at midnight, and the couple who waited two days has booked someone else.
With AI: A reply with your packages and open dates is drafted from your price guide, for you to check before breakfast.
Next, with the same method
Now: Every delivery email, review request and session blog post is written from scratch, weeks after the shoot.
With AI: Your shoot notes become the delivery email, the review request and the session write-up for your site.
You build it on your own portfolio, so it keeps posting through your busiest season.
Visualize
It studies which images and captions people in your niche save and share, from elopements to brand shoots, so your feed starts from what already works.
Automate
It writes captions from your shoot notes in your own style and schedules each post. You approve the week before anything goes out.
Optimize
Each week it checks which frames people stopped on and saved, and the next shoot’s posts follow that style.
She asked for no posed shots. We walked the dunes for an hour, and this is the frame where she forgot I was there.
Autumn sessions are open. The booking link is in my bio.
Your feed keeps a posting cadence you couldn’t hold by hand in wedding season. You set it up in The Social Machine.
My own machine reached 811K views in its first month. It posted 906 times while I travelled Asia with my mom.
Danielle Thompson, founder of Switchboards
No. It’s The Social Machine, my live two-day workshop for business owners who need to be seen. You build it on your own shoots, so every post shows your images.
Yes, only the ones you put in its folder. It writes the captions and sets the order, and you sign off each week.
You choose every image that goes in, so a gallery a client asked to keep private never reaches the machine.
Only if you want reels. Day 1 runs on your stills alone. Day 2 is for photographers who film behind the scenes.
A paid ChatGPT or Claude plan and a folder of recent selects. I send the full setup list before Day 1.
Two live days: every gallery posted for a week, then a workflow that cuts your BTS clips into reels.
You’ll hear the dates first. There’s no sales call.