The Social Machine · live online workshop
In two live days you set it up on your own listings, so each new property gets a week of posts and a finished walkthrough while you’re at inspections.
The Social Machine · live online · two days · taught by Danielle
You know how to sell a home. Keeping every listing in front of buyers until it sells is what eats the week.
Set up in the workshop
Now: A new listing gets one post, maybe two, then slides out of your feed while it’s still on the market.
With AI: Each listing’s photos and notes become a week of posts that go out on their own. Here’s how to post consistently without posting by hand.
Set up in the workshop
Now: The walkthrough footage stays on your phone, because editing it takes an evening you don’t have.
With AI: The footage comes back as a finished tour and short clips with your branding, ready for YouTube and Shorts.
Next, with the same method
Now: Visitors leave their details, and by the time you write to them it’s Tuesday and they’ve booked three more inspections.
With AI: Every visitor on your sign-in sheet gets a note drafted that evening, and you send it.
Next, with the same method
Now: Every description starts from a blank page, and the buyer email goes out a day after the listing.
With AI: Your inspection notes become a description and a buyer alert in the same style as your posts, ready for you to edit.
You set it up on the listings you have now, and it keeps running long after the two days.
Visualize
It looks at the property posts buyers in your area save and share, from street-appeal shots to floor-plan reels, so yours start from what already works.
Automate
It writes a week of posts per listing from your photos and notes, in your own style, and queues them. Nothing goes out until you approve it.
Optimize
Each week it checks which listing posts got watched and saved, and next week’s posts follow the winner.
Three bedrooms, one long dining table and a backyard that gets the afternoon sun. Open home Saturday at 10.
Swipe for the kitchen, then message me for the floor plan.
That’s one listing turned into a week of content. You build the machine yourself in The Social Machine, so it stays yours.
My own machine reached 811K views in its first month. It posted 906 times while I travelled Asia with my mom.
Danielle Thompson, founder of Switchboards
No. It’s The Social Machine, my live two-day workshop for business owners who need to be seen. You build it on your own listings, so every post is about your properties.
No. Day 1 posts the property, not you. Day 2 is for agents who film walkthroughs and want them edited.
Posts show the property, never the seller, and you pick every photo that goes in. Anything a seller wants left out stays out.
They start from what you’ve already written, your past listings and captions, so they read like your agency rather than a template.
A paid ChatGPT or Claude plan and the photos from a current listing. I send the full setup list before Day 1.
Two live days: you build the machine that posts your listings, then the workflow that edits your walkthroughs.
You’ll hear the dates first. There’s no sales call.