The Social Machine · live online workshop
Bring the transformations on your phone, and in two live days you set up the machine that posts them while you’re behind the chair.
The Social Machine · live online · two days · taught by Danielle
You’re the stylist, the manager and the marketing team. The transformations happen all day, and posting them is the job that slips.
Set up in the workshop
Now: Your camera roll is full of before-and-afters, and the last post went up three weeks ago.
With AI: The photos you drop in a shared folder become a post a day with captions. Here’s how to post consistently without posting by hand.
Set up in the workshop
Now: The colour reveal clip is perfect, but trimming and captioning it never happens between clients.
With AI: Your clips come back as short videos with captions and the salon’s logo, ready for Reels and Shorts.
Next, with the same method
Now: Regulars drift from every six weeks to every ten, and nobody notices who hasn’t been back.
With AI: Each client who’s overdue for a visit gets a rebooking message drafted, for you to check and send.
Next, with the same method
Now: Reviews sit unanswered, and the quiet Tuesday gets no promotion until the book is already empty.
With AI: Every review gets a reply drafted, and a quiet week gets an offer drafted in time to fill it.
You build it on your own salon’s work, so every post shows cuts and colours your clients will recognise.
Visualize
It studies what people near you stop scrolling for, from colour corrections to bridal hair, so your posts start from what already works locally.
Automate
It opens each post with a hook that stops the scroll and writes the caption in your salon’s own style. You approve the week, then it posts.
Optimize
Each week it sees which transformations got saved and shared, and leads next week with more like them.
Six months of box dye, one long Saturday. Swipe for the before.
Colour corrections start with a consultation, so book that first.
You set it up yourself in The Social Machine, so the machine is yours and keeps running after the two days.
My own machine reached 811K views in its first month. It posted 906 times while I travelled Asia with my mom.
Danielle Thompson, founder of Switchboards
No. It’s The Social Machine, my live two-day workshop for business owners who need to be seen. You build it on your own salon, so every post shows your team’s work.
Yes, and it takes one question in the chair. Only photos from clients who said yes go into the folder the machine reads.
No. Day 1 posts show the results, not you. Day 2 is for salons that film transformations.
A paid ChatGPT or Claude plan and a folder of recent before-and-afters. I send the full setup list before Day 1.
Two live days: a post a day from your before-and-afters, then your chair-side clips turned into short videos.
You’ll hear the dates first. There’s no sales call.