The Social Machine · live online workshop
Over two live days you build a machine on your own book, so it keeps finding readers while you write the next one.
The Social Machine · live online · two days · taught by Danielle
Writing the book took a year of early mornings. Selling it asks for a post every day, taken from the hours you saved for the next one.
Set up in the workshop
Now: You post on launch day and when a good review lands, then the book goes quiet while you write.
With AI: Passages you’ve cleared, reader reviews and research notes become a post a day. Here’s how to post consistently without posting by hand.
Set up in the workshop
Now: You filmed the bookshop reading and a few talks to camera, and the footage has sat on your phone ever since.
With AI: The footage comes back as a finished video and captioned clips for YouTube and Shorts.
Next, with the same method
Now: Your mailing list is waiting for an update, but writing one feels like starting a second book.
With AI: What you’re writing this month becomes a draft issue for your readers, in the same style as your posts.
Next, with the same method
Now: Each retailer, ad and podcast pitch needs its own version of the blurb, and each starts from a blank page.
With AI: Your approved blurb becomes variations for each retailer and ad, plus pitches to podcasts and bookshops.
You build it on one book, then point it at every book after that.
Visualize
It studies what readers in your genre save and share, so your posts start from the hooks your future readers already respond to.
Automate
It writes and schedules posts from your pages and reviews, using a guide to how you talk about the book. You approve each week before it posts.
Optimize
Each week it sees which posts readers saved, and next week’s posts lean into those themes.
Chapter four took me three drafts and one very long walk. Here’s its first page.
The rest is in the book, at your local bookshop.
Over time your posts settle into a few content pillars: the craft, the research and the characters. You build it in The Social Machine.
My own machine reached 811K views in its first month. It posted 906 times while I travelled Asia with my mom.
Danielle Thompson, founder of Switchboards
No. It’s The Social Machine, my live two-day workshop for anyone with work to sell. Yours runs on your own book, so every post comes from your pages and reviews.
No. The machine never touches your manuscript. It markets the book you’ve written, using only the passages you choose.
No. It only draws from the chapters and lines you clear, so the twist stays in the book.
Yes. Your publisher carries the launch, and the machine keeps the book in front of readers for years after it.
Two live days: daily posts from your book that go out on their own, then your readings and videos edited.
You’ll hear the dates first. There’s no sales call.