AI Foundations · free starter
Start tonight with a free starter, then build research, briefs and first drafts on top of what Claude already knows.
AI Foundations · free starter · about 20 minutes · no sales call
Clients pay you for the line that sells. Most of your week goes on everything around it: reviews, feedback and explaining each brand to a blank chat.
Set up in the free starter
Now: Every new chat starts with you pasting the brand, the offer and the audience again before AI writes a usable line.
With AI: Claude interviews you once about your business and clients, then reads that brief before every job. That’s why knowing the client beats a clever prompt.
Set up in the free starter
Now: Feedback, approvals and new briefs land overnight, and your first hour goes on working out what’s urgent.
With AI: A short brief arrives each morning with overnight feedback, today’s deadlines, the late invoice and the one job that matters.
Next, with the same method
Now: You read hundreds of reviews and survey answers to find the phrases that will carry the headline.
With AI: Reviews, call transcripts and competitors’ pages come back sorted into the words buyers use, with sources. Here’s how to run competitor research with Claude.
Next, with the same method
Now: The kickoff call sits in your notes for a week, and the first draft sounds more like you than like the brand.
With AI: Each call becomes a written brief, then a first draft and headline options built on a voice guide for that client.
The free starter builds the base every copywriting workflow runs on, in about 20 minutes, on your own business.
Visualize
Claude interviews you, then puts your retainers, open drafts and unpaid invoices on one screen you can take in at a glance.
Automate
Before you open your inbox, a short message tells you which client replied, which draft is due and the one thing to do first.
Optimize
Each Friday you look back at the week and fix one thing, such as the brief template that keeps causing a second round of edits.
Once Claude knows your business, research, briefs and drafts build on it instead of starting cold. You set up the base in AI Foundations, free.
I run four apps largely on my own with AI, and my AI briefs me at 7:56 every morning. This starter is where I began.
Danielle Thompson, founder of Switchboards
No. It’s AI Foundations, a free 20-minute starter for anyone running a business, and it teaches Claude yours. When you want your own posts handled too, The Social Machine is the live next step.
AI writes generic copy when it knows nothing about the buyer. Give it the client’s research and style first, and you edit drafts that already sound like the brand. The line that sells stays yours.
Yes, on your terms. You choose what goes in, names can stay out, and you can practise on the sample business first.
The sample dashboard works with no account. Your own version and the morning brief need a paid Claude plan and the Claude desktop app.
About 20 minutes tonight, and tomorrow morning your first brief tells you which client needs you first.
It’s free, and there’s no sales call.