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The Social Machine · live online workshop

AI training for content creators: post every day without editing or uploading by hand

Build a machine that turns what you already film and write into daily posts and edited videos, so your hours go on ideas and filming.

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The Social Machine · live online · two days · taught by Danielle

Where your week goes

Your audience wants you every day. The ideas come easily enough. The cutting, captioning and uploading are what eat the week.

Set up in the workshop

Cutting long videos into clips

Now: You film one long video, and cutting it into Shorts takes longer than filming it did.

With AI: Your footage comes back as a finished video and short clips. Mine edited 57 minutes of footage into a YouTube video in 28 minutes.

Set up in the workshop

Hooks and captions per platform

Now: Each platform wants a different hook, length and caption, so one idea turns into an evening of rewriting.

With AI: The machine writes a hook and caption for each platform, starting from the hooks your audience already stopped for.

Set up in the workshop

Posting every day

Now: “Has anyone actually found a sustainable way to post consistently?” You have, for about two weeks at a time.

With AI: Posts go out every day on their own. Here’s the posting system behind my 906 posts.

Next, with the same method

Brand-deal pitches and media kits

Now: A brand emails about a deal, and your media kit still shows last quarter’s numbers.

With AI: The pitch is drafted in your style, and your latest numbers go into a fresh media kit for you to check.

What you’ll set up

You build it on your own channel, so it keeps posting while you film the next thing.

  1. Visualize

    Track what your niche watches to the end.

    Every week it studies what your niche watches to the end and saves, the research you’d otherwise do by hand with AI content research tools.

  2. Automate

    Your footage becomes a week of posts.

    It writes and schedules posts from what you’ve already filmed and written, with no AI avatars. You approve the week before it posts.

  3. Optimize

    Next week copies the hook that held people.

    Each week it reads which hooks held people and which posts got saved, and next week’s posts follow the winner.

Example hook and caption (illustrative)

Hook: I stopped editing my own videos, and my channel finally got consistent.

Caption: Here’s the one rule I gave the AI before it touched my footage.

That’s content repurposing without the late nights: one video becomes a week of posts. You build it in The Social Machine.

My own machine reached 811K views in its first month. It posted 906 times while I travelled Asia with my mom.

Danielle Thompson, founder of Switchboards

Questions

Is this an AI course made for content creators?

No. It’s The Social Machine, my live two-day workshop for anyone who needs to be seen. You build it on your own channel, so every post comes from your videos.

Will my audience be able to tell it’s AI?

People spot generic AI posts fast. Yours start from your own footage and words, and you see every post first.

Do I need to film more?

No. Day 1 works from what you’ve already made. Day 2 is for creators who film YouTube videos or Shorts.

Can it handle my brand deals too?

Not in the two days. Pitches and media kits come next, with the same method, once your posting runs on its own.

What will I need?

A paid ChatGPT or Claude plan and a few videos you’ve already published. I send the full setup list before Day 1.

Be first to hear the dates.

Two live days: posts that go out every day on their own, then a workflow that edits your videos.

You’ll hear the dates first. There’s no sales call.