The Social Machine · live online workshop
In two live days you set up the machine on your own back issues, so each new one keeps working outside the inbox while you write the next.
The Social Machine · live online · two days · taught by Danielle
Your best thinking goes into the issue, and the issue only reaches people already on your list. Growth depends on everyone who hasn’t found you yet.
Set up in the workshop
Now: You share the issue once on send day, and the ideas you spent a week on never reach anyone new.
With AI: Each issue becomes a week of posts, one idea each, pointing to your sign-up page. Here’s how to post consistently without posting by hand.
Set up in the workshop
Now: A quick video on each issue would grow the list, but editing it never makes the schedule.
With AI: Record yourself talking through the issue, and it comes back as an edited video and Shorts.
Next, with the same method
Now: Finding what to write about means an hour of open tabs before you’ve written a word.
With AI: Your sources come back as a digest of what changed this week, using the right AI research tool for each job.
Next, with the same method
Now: The subject line gets written last and in a hurry, and sponsor emails wait until the weekend.
With AI: Each issue comes with subject-line options, and every sponsor enquiry gets a reply drafted.
You build it on your back issues, so it learns your arguments before it writes a post.
Visualize
It studies which posts in your niche earn follows and sign-ups, so yours start from angles your future readers already like.
Automate
It writes and schedules posts from each issue, each opening with a hook and stopping where the full argument begins. You approve the week.
Optimize
Each week it learns which ideas pulled the most attention, and next week’s posts lead with angles like those.
Most teams don’t have an AI problem. They have a nobody-wrote-the-process-down problem.
I unpack the fix in this week’s issue. Subscribe free to get it.
That’s content repurposing aimed at one goal, a bigger list. You set it up in The Social Machine.
My own machine reached 811K views in its first month. It posted 906 times while I travelled Asia with my mom.
Danielle Thompson, founder of Switchboards
No. It’s The Social Machine, my live two-day workshop for anyone who needs to be seen. I write a newsletter too, Dispatch, and you build the machine on your own issues.
No. Each post takes one idea and stops where the full argument begins, so readers have a reason to subscribe.
Yes. Posts share ideas from your free issues and point to the paid tier, and you choose which issues it draws from.
Not for Day 1, which works from your writing alone. Day 2 is for writers who record a short video on each issue.
Two live days: every issue turned into posts that grow your list, then a workflow that edits your videos.
You’ll hear the dates first. There’s no sales call.