The Social Machine · live online workshop
Over two live days you build the machine on your own show, so each transcript becomes a week of posts and each filmed episode comes back as clips.
The Social Machine · live online · two days · taught by Danielle
Recording the conversation is the fun part. The clips, captions, show notes and posts take longer than the episode did.
Set up in the workshop
Now: You know the best ninety seconds, but cutting and captioning it means another evening in the editor.
With AI: Your filmed episode comes back as captioned clips with your branding, ready for YouTube and Shorts.
Set up in the workshop
Now: Release day gets one post, and by Thursday the episode has dropped out of everyone’s feed.
With AI: The transcript becomes a week of quotes, takeaways and questions. Here’s how to post consistently without posting by hand.
Next, with the same method
Now: Show notes get written at midnight before release, and the title is whatever you thought of first.
With AI: The transcript becomes show notes, timestamps and title options to choose from.
Next, with the same method
Now: Every guest means an evening reading their work before you can write an invite worth answering.
With AI: A guest’s public work becomes a one-page brief and an invite, using the right research tool for each job.
You build it on your own episodes, so everything it makes sounds like your show.
Visualize
It studies which podcast clips in your niche get watched to the end, so it knows which moments to pull from yours.
Automate
It writes and schedules posts from each transcript, quoting you and your guests word for word, and holds the week for your approval.
Optimize
Each week it sees which clips and posts held attention, and the next episode’s posts follow the winner.
“I didn’t quit my job to start a business. I quit to find out what I’d do with a Tuesday.”
The full conversation is on the show this week.
That’s content repurposing every week: one conversation becomes a week of reasons to listen. You build it in The Social Machine.
My own machine reached 811K views in its first month. It posted 906 times while I travelled Asia with my mom.
Danielle Thompson, founder of Switchboards
No. It’s The Social Machine, my live two-day workshop for anyone who needs to be seen. You build it on your own show, so every clip and post comes from your episodes.
Yes. Day 1 works from the transcript alone. Day 2 is for shows you also film.
No. Guests are quoted word for word from the transcript, never paraphrased into saying something new.
A paid ChatGPT or Claude plan and transcripts from a few recent episodes. I send the full setup list before Day 1.
Two live days: a week of posts from every episode, then your filmed episodes cut into clips.
You’ll hear the dates first. There’s no sales call.