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The Social Machine · live online workshop

AI training for social media managers: a machine for each client that writes, schedules and edits

Build it on one account over two live days, then copy it for every client, so your hours go on strategy and the client relationship.

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The Social Machine · live online · two days · taught by Danielle

Where your week goes

You’re paid for strategy and results. Most of the week still goes on making, resizing and scheduling posts for every account.

Set up in the workshop

A month of posts per client

Now: Each client’s calendar starts from a blank grid, and the month-end batch eats your weekend.

With AI: The machine drafts each client’s month from their own material and a style guide built for that brand.

Set up in the workshop

Reels from raw client footage

Now: Clients send raw clips on Wednesday and expect polished Reels by Friday.

With AI: The footage comes back as an edited video and short clips with the client’s branding, ready for your check.

Set up in the workshop

Scheduling across every account

Now: Holding every client to a steady posting cadence means hours of copying and scheduling each week.

With AI: Signed-off posts go out at the times you set, account by account. Here’s how one system keeps posting every day.

Next, with the same method

Monthly client reports

Now: The report means screenshots from every dashboard and commentary written late at night.

With AI: The machine already knows which posts won each week, so it drafts the report and next month’s plan for you.

What you’ll set up

You build it on one account in the workshop, then copy the setup for each client afterwards.

  1. Visualize

    Learn each audience before writing.

    Before it writes a word, it studies what each client’s audience stops for, so a dental clinic and a café start from different playbooks.

  2. Automate

    Each client’s month, written and queued.

    It writes and schedules posts around each client’s content pillars, then waits for whoever signs off, you or the client.

  3. Optimize

    Every account learns from its own winners.

    Each week it checks what was watched and saved per account, and next week’s posts lean on that client’s winners.

Example: the same week for a café and a law firm (illustrative)

Café: Our oat flat white has a queue on Saturdays. Come at 8 and skip it.

Law firm: Buying a home with a friend? Settle these three questions before you sign anything.

Set it up on one account in The Social Machine, then copy the setup to each client you run.

My own machine reached 811K views in its first month. It posted 906 times while I travelled Asia with my mom.

Danielle Thompson, founder of Switchboards

Questions

Is this an AI course made for social media managers?

No. It’s The Social Machine, my live two-day workshop for anyone who needs to be seen online. You build it on a client account, then copy it for the others.

Will each client sound different?

Yes. Each brand gets its own style guide from what it has already published, so a law firm and a café never sound alike.

How do client approvals work?

You keep the sign-off step you already have, whether that’s you or the client, and nothing posts until it’s done.

What about my clients’ confidential information?

The machine works only from what each client has published and the brief you write, so nothing private goes in.

What will I need?

A paid ChatGPT or Claude plan and access to one account you manage. I send the full setup list before Day 1.

Hear the next dates first.

Two live days: client posts that go out on their own, then client footage edited into short videos.

You’ll hear the dates first. There’s no sales call.